What is a Type Organization for?
Yesterday I became the president of the Type Directors Club, thanks to the fact that the talented and kind Roberto de Vicq is moving to California, giving up the office he earned after years of TDC leadership.
Why me, and what is a type organization for? I'll cut the boring "why me" analysis short; I was asked and accepted, though I'm neither a type designer or famous graphic designer. The second question is much more interesting, and the heart of the reasons I accepted the office. Years ago I was intrigued by Robert Putnam's essay and book about declining "social capital" in America, Bowling Alone. Can an organization like the TDC help build community connections and a stronger society? What is the TDC supposed to be doing? I'm curious, and want to stick around for answers.
Is the TDC like a union or guild? A fraternal organization? A nerdy fan club? As research, I bought the 1967 book A Study of the History of the International Typographical Union, 1852–1966, Volume II, hoping to learn about a real type union. What I learned is that this book will put you to sleep; it is hard to imagine a more dry, uninspiring account of typographic brotherhood. The book records, in fastidious detail, political fights and long speeches, in which orators vied for the most frequent use of emotional, poetic references. The International Typographic Union (ITU) expended a lot of energy striking, squabbling over the existence of subversive secret type societies such as the Brotherhood and the Wahnetas, and whether to join other unions or not. At a time when typography and printing were tightly bound, the union's greatest achievement was construction of a grand retirement home for old and feeble printers and compositors in Colorado Springs.
The TDC is not the ITU, which had tens of thousands of members and fought for basic rights, such as higher wages and benefits. However, the TDC retains some similar goals, such as the ITU's mandate to "elevate the position and maintain and protect the interests of the craft in general." The leadership of the TDC is not like the ITU; OK, I have the stereotypical white-guy side part in my hair — always have — but look at the rest of the TDC board. Love of type and design is certainly not limited to people like those below.
The TDC is also not really a fraternal organization either. Years ago, the TDC stopped reviewing portfolios of prospective members and made membership more accessible. Unfortunately, some people still seem to think that the TDC is clubby, not quite using secret handshakes, but judgmental and not cool. In fact, the TDC is small enough that membership provides easy access to all kinds of people who like type, from the famous to beginners. Our competitions are limited only by the necessary entry fees, and provide international publicity for winning work.
The TDC is something of a typographic fan club, but the term "fan club" suggests uncritical infatuation, like my membership in the Thompson Twins fan club in the 1980s, so it's not quite serious enough a description. There is real value when craftspeople support each other. When type designers and graphic designers, those most familiar with the challenges of their craft, define quality within a profession, standards are raised, self-reflection encouraged, and evolution fostered. I think this is what is meant when a profession is "healthy": it is adaptable, critical, forward-looking, and yet aware of its history. The TDC's competitions help set standards by very selectively choosing admirable design and sending it around the world.
When I look at the number of members in the ITU (18,000 in 1885!), the TDC, with its mere 900 members worldwide, might appear to be a pale shadow of a time when many more people were connected by typography. The number of people in the world who rely on type making and setting for their living is greatly reduced, but I'm glad that men, women, and children no longer have to ruin their backs and eyes composing metal type all day. The TDC, whatever it is, has adapted, and is vital. What should it become?
Why me, and what is a type organization for? I'll cut the boring "why me" analysis short; I was asked and accepted, though I'm neither a type designer or famous graphic designer. The second question is much more interesting, and the heart of the reasons I accepted the office. Years ago I was intrigued by Robert Putnam's essay and book about declining "social capital" in America, Bowling Alone. Can an organization like the TDC help build community connections and a stronger society? What is the TDC supposed to be doing? I'm curious, and want to stick around for answers.
Is the TDC like a union or guild? A fraternal organization? A nerdy fan club? As research, I bought the 1967 book A Study of the History of the International Typographical Union, 1852–1966, Volume II, hoping to learn about a real type union. What I learned is that this book will put you to sleep; it is hard to imagine a more dry, uninspiring account of typographic brotherhood. The book records, in fastidious detail, political fights and long speeches, in which orators vied for the most frequent use of emotional, poetic references. The International Typographic Union (ITU) expended a lot of energy striking, squabbling over the existence of subversive secret type societies such as the Brotherhood and the Wahnetas, and whether to join other unions or not. At a time when typography and printing were tightly bound, the union's greatest achievement was construction of a grand retirement home for old and feeble printers and compositors in Colorado Springs.
The TDC is not the ITU, which had tens of thousands of members and fought for basic rights, such as higher wages and benefits. However, the TDC retains some similar goals, such as the ITU's mandate to "elevate the position and maintain and protect the interests of the craft in general." The leadership of the TDC is not like the ITU; OK, I have the stereotypical white-guy side part in my hair — always have — but look at the rest of the TDC board. Love of type and design is certainly not limited to people like those below.
Fred Flintstone's membership in The Loyal Order of the Water Buffalo spoofed the obscure and silly rituals of American fraternal societies. |
Long live the Thompson Twins! |
When I look at the number of members in the ITU (18,000 in 1885!), the TDC, with its mere 900 members worldwide, might appear to be a pale shadow of a time when many more people were connected by typography. The number of people in the world who rely on type making and setting for their living is greatly reduced, but I'm glad that men, women, and children no longer have to ruin their backs and eyes composing metal type all day. The TDC, whatever it is, has adapted, and is vital. What should it become?